Why is men’s underwear flat when men’s bodies aren’t?

Why is men’s underwear flat when men’s bodies aren’t?

The male body isn't flat.

The penis projects outward. The scrotum hangs below it. Both take up space, and neither stays in exactly the same position all day.

Obvious when you say it.

Less obvious when you look at most men's underwear.

Men's underwear isn't all made the same. There are contoured pouches, stretch fabrics and all kinds of approaches to lifting, separating and supporting the anatomy.

But much of it still starts with a familiar idea: hold everything relatively close to the body and let the fabric accommodate what's inside.

We started somewhere else.

Start with the body

What happens if you begin with the shape of the male body rather than the familiar shape of men's underwear?

The anatomy projects outward. It hangs downward.

So we made room in those directions.

That's why the Aquve pouch projects forward and curves down. Instead of depending on the fabric to stretch around the anatomy and hold it close to the body, the shape itself provides space.

And this isn't about size. Male anatomy is three-dimensional at every size.

Room is a design decision.

Shape first. Then fabric.

Aquve's Supima cotton jersey has natural give. It moves and conforms to the body. The elastic waistband provides hold and recovery.

But we're not asking stretch to create all the space in the pouch.

The pouch already has it.

The core garment is 100% Supima cotton, exclusive of the elastic waistband. There is no synthetic stretch fiber blended into the fabric to make the body fit the shape.

We designed the shape around the body.

That's why Aquve looks different.

The body was never flat.